This project involved designing the key visual and advertising imagery for **Sakarni's SAKDUST KAWACH Exterior Emulsion**, a paint specifically engineered to provide **protection against dust** (Kawach means 'shield' or 'armor'). The campaign focuses on highlighting the paint's core benefit: defending the home against harsh environmental elements, particularly dust storms and weather damage.
The visual shows a miniature, clean house protected from surrounding dust tornadoes, symbolizing the product’s protective capability. This dramatic imagery immediately communicates the paint's unique selling proposition of 'dust kawach' and durability.
The strategy was to use highly evocative and metaphorical imagery to sell a technical product benefit. The use of vibrant, contrasting colors (orange/brown for dust, blue/white for the house) makes the product and the protected structure stand out against the threat of the environment. Key product attributes like **20 Ltr Net Quantity**, **Dust Kawach**, **Flexible**, and **Durability** are displayed prominently at the base.
The composition places the product bucket centrally and prominently next to the protected structure, establishing the paint as the **hero solution** against the external threats. The overall look is powerful, modern, and trustworthy, suitable for the construction and home improvement market.
Used dramatic visuals (dust cyclones) to clearly illustrate the 'Kawach' (shield) concept for the paint.
Emphasized technical features like Dust Kawach, Durability, and Flexibility with clear iconography.
Integrated Sakarni branding and essential customer care/website details clearly at the bottom.
This marketing asset is designed for high-impact display in print media and large digital banners. The clean, 3D rendered house signifies the pristine state of a wall protected by SAKDUST KAWACH, while the turbulent background represents the environmental challenges it resists.
The success of the visual lies in its immediate communication of the primary benefit. In regions prone to heavy dust or pollution, this paint's promise of a **Dust Kawach** is a massive differentiator. The central glow beneath the house further emphasizes the protective barrier created by the paint.
The overall project delivered a memorable, benefit-driven advertising creative that successfully launches a specialized product into a competitive market.
The challenge was to make a technical feature—a dust-resistant coating—visually exciting. By personifying dust as a storm and the paint as a magical shield (kawach), the visual transforms a mundane product into an indispensable protector for the homeowner's most valuable asset.
This design effectively marries strong product branding with clear, persuasive marketing messaging.
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