Almarai — "Your Natural Choice" Campaign
Project Context
Created advertising key art for Almarai's 100% Natural Orange Juice under the regional campaign title "Your Natural Choice".
The creative objective was to evoke maximum freshness, vitality, and appetite appeal by combining photorealistic liquid splash dynamics with sliced fruit geometry.
Art Direction & Retouching Dynamics
The composition balances organic citrus splash physics with sharp product packshot placement, guiding the viewer's eye directly to the Almarai seal of purity.
The campaign achieved significant visual recall across regional retail displays, proving how disciplined art direction and color grading can make FMCG beverage advertising pop off both digital feeds and physical shelves.
Dynamic Splash Composition
High-speed fluid simulation and multi-exposure compositing to create dramatic, mouthwatering energy.
Bilingual Typography
Harmonious pairing of contemporary Arabic lettering with clean English campaign typography.
Multi-Format Adaptation
Flexible asset system scaling across outdoor billboards, in-store POS displays, and digital social formats.
Backed by professional printing leadership at Bigtime Prints. Full compliance with commercial die-cut tolerances, trap values, and color profiles.